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WHY PUBLIC RELATIONS |
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"The sharpest tools that hone your reputation are words you never hear."Think about it. People speak candidly about you when they know you’re out of earshot. A single, casual comment made among friends on the fairway, or between colleagues over coffee, can be powerful enough to send thousand of dollars worth of business right to your doorstep. That comment could also funnel those dollars off to your competitors’ pockets, leaving you holding the empty bag. Word of mouth. It’s the most powerful and influential form of advertising around. It’s what others are saying to each other about you or your business. If you’re a business owner, word of mouth can mean the difference between needing, and succeeding. Wouldn’t you like to harness that power, and manage it to your advantage? Public relations empowers you to more effectively position your business, your organization, or yourself in positive ways that benefit you and your strategic goals.More often than not, we dismiss advertising and self-promotion by turning a skeptical ear. When was the last time you believed the flamboyant hype you saw or heard in an ad? However, when our friends, colleagues, and neighbors talk about others, we tend to listen to them more openly. Their words mold our minds. They have tremendous influence on our impressions and attitudes. This is the heart of what public relations is all about. Advertising gets our attention. Public relations shapes impressions and attitudes, including those of our stakeholders, customers, and constituents.
Public relations creates “buzz”. It’s the process that gets people
talking about you, your product, your service, and your skills in ways
that are favorable to you.
Most importantly, PR stands for more than just Public Relations. Contact Us, and we’ll take it from there, because
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Image Management Associates, LLC
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