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"The sharpest tools that hone your reputation are words you never hear."

Think about it.

People speak candidly about you when they know you’re out of earshot. A single, casual comment made among friends on the fairway, or between colleagues over coffee, can be powerful enough to send thousand of dollars worth of business right to your doorstep.

That comment could also funnel those dollars off to your competitors’ pockets, leaving you holding the empty bag.

Word of mouth.

It’s the most powerful and influential form of advertising around. It’s what others are saying to each other about you or your business.

If you’re a business owner, word of mouth can mean the difference between needing, and succeeding.

Wouldn’t you like to harness that power, and manage it to your advantage?

Public relations empowers you to more effectively position your business, your organization, or yourself in positive ways that benefit you and your strategic goals.

More often than not, we dismiss advertising and self-promotion by turning a skeptical ear. When was the last time you believed the flamboyant hype you saw or heard in an ad?

However, when our friends, colleagues, and neighbors talk about others, we tend to listen to them more openly. Their words mold our minds. They have tremendous influence on our impressions and attitudes.

This is the heart of what public relations is all about.

Advertising gets our attention. Public relations shapes impressions and attitudes, including those of our stakeholders, customers, and constituents.

Public relations creates “buzz”. It’s the process that gets people talking about you, your product, your service, and your skills in ways that are favorable to you.

Public relations creates visibility. It places you at the top of their minds.
It’s why certain “experts” seem to get all the media attention while others toil in the background.

Public relations conveys transparency and credibility in a cost-effective way. It brings positive, Top-of-Mind awareness to you, your business, or your organization. Awareness brings a strong brand image. A strong brand brings new clients, new customers, and new opportunities.

Public Relations conveys benefits not always found in conventional advertising:

  • It leverages the credibility of third-party endorsement
  • It is a process, not a product
  • It builds visibility, familiarity, trust, and awareness
  • It conveys a positive impression that shapes attitudes and perceptions
  • It applies innovative awareness strategies via new and emerging media
  • It’s accessible to smaller businesses and organizations

Most importantly, PR stands for more than just Public Relations.
The “P” stands for Professionalism. The “R” stands for Respect.

Contact Us, and we’ll take it from there, because

In our world, Image is Everything.

Image Management Associates, LLC
P.O. Box 393
Arlington Heights, IL 60006

Greater Chicagoland: (847) 398-9808
(866) 310-8294